What makes certain homes command higher prices even when they’re similar to others?

Location.

You’ve probably heard the phrase “location, location, location,” and there’s a reason it has stood the test of time in real estate. While features like updated kitchens or extra bathrooms can certainly appeal to buyers, where a home is located is often the most influential factor in its current and long-term value. This holds true whether you’re buying, selling, or simply watching the market.

Let’s take a closer look at why location continues to matter so much, especially here in the Tacoma and South Puget Sound area.

Location Is the One Thing You Can't Change

Unlike paint colors, flooring, or even major remodels, location is permanent. You can change a lot about a property, but you can't pick it up and move it to a different neighborhood or closer to the water.

Because of that, the land beneath a home often holds as much value as the home itself. In some high-demand areas, it can be worth even more. This is especially true in cities like Tacoma where certain neighborhoods have seen consistent appreciation over the years due to their proximity to amenities, views, and commuting routes.

What Adds Value in a Location?

Several location-based factors can influence property value. These include:

• Walkability and transit access: Homes closer to downtown centers, shops, or light rail stations tend to attract more attention.

• Scenic surroundings: In the South Puget Sound, views of Mt. Rainier, Puget Sound, or wooded areas often come at a premium.

• Future development: Areas with upcoming parks, infrastructure improvements, or revitalization plans tend to appreciate faster.

• Community vibe and character: Buyers are drawn to places that match their lifestyle, whether that's historic charm in Stadium District or the modern growth of Hilltop.

Even subtle differences in location can impact a home’s marketability and value. Two homes with similar square footage and updates might sell at different price points simply because of what’s outside their front door.

How Buyers and Sellers Should Think About Location

If you’re buying, it’s important to look beyond the home’s features and think about where it sits. Ask yourself how the location fits your daily life, whether that’s your commute, your weekend activities, or how easily you can run errands.

If you’re selling, understand that your location is part of your property’s story. Highlight what makes your neighborhood desirable. Are you minutes from Ruston Way? Walking distance to a new coffee shop or farmers market? These are the kinds of location-based details that make a home stand out in the eyes of buyers.

In Tacoma and South Puget Sound, Location Still Leads

Our local market reflects everything mentioned above. Neighborhoods near waterfronts, vibrant commercial areas, or up-and-coming developments often command stronger offers and shorter days on market. Buyers are still prioritizing location, even when they’re willing to compromise on finishes or square footage.

Whether you're buying your next home or preparing to sell, understanding the role of location helps you make better decisions and stronger moves in the market.

If you're curious how your current location impacts your home's value, or you're wondering which neighborhoods offer the most long-term upside, let’s connect. I’m always happy to grab a coffee and chat about your goals- no pressure, just real insight.